8 WAYS TO USE QR CODES
They’re a cost-effective way to connect, inform, and engage.
Before 2020, QR codes usage was on the decline in the U.S. The initial novelty had worn off with customers, and many marketers all but abandoned the technology. Then the pandemic arrived, and businesses needed creative solutions to cater to a newly touch-free society. QR codes fit the bill, and now they’re back in a big way with no signs of waning.
If you’d like to get started with QR codes — or expand your use of them — check out these ideas:
- Offer incentives and coupons via QR codes. Link a QR code directly to an online coupon or special offer and then track engagement to determine the offer’s effectiveness.
- Use QR codes to encourage reviews. A QR code that links directly to a review site like Google or Yelp makes it quicker and easier for customers to leave a review. If you own a store or restaurant, consider putting QR codes on sales receipts.
- Enhance the customer experience with QR codes. For example, museums and attractions often place QR codes throughout their venues that link to audio and video files, maps, and more.
- Have customers scan a QR code to access Wi-Fi. This can eliminate the need for them to enter a password.
- Place QR codes on giveaways like T-shirts. It’s an impactful way to help spread the word about your business.
- Simplify app downloads with QR codes. Once a customer scans the QR code, it directs them to the download page of the app to start the download.
- Link QR codes to videos and photo galleries. Your business can direct customers to how-to videos about using your products or show video tours or photos of properties for sale.
- Take QR codes outside. Put a poster with a QR code on the front door or exterior wall of your business, so even after hours, passersby can check out your website to learn about your products and services..
To maximize the effectiveness of your QR codes, make sure you give people a clear and compelling reason to scan them. It’s also important to pay attention to positioning. A QR code that’s placed too high up in a store display, for example, may not be usable.