Key findings of this survey include:

• 93% of consumers used the internet to find a local business in the last year, with 34% looking every day.

• 87% of consumers read online reviews for local businesses.

• The industries in which consumers are most likely to have read reviews are restaurants, hotels, medical, automotive, and clothing stores.

• Only 48% of people would consider using a business with less than four stars.

• 72% of U.S. consumers have written a review for a local business.

• When writing a review, 20% of consumers expect to receive a response within one day.

1www.brightlocal.com/research/local-consumer-review-survey