NTCA- The Rural Broadband Association has an initiative — known as Smart Rural Community — that promotes rural broadband networks and related applications. The program encourages rural areas to use broadband to foster economic development, commerce, education, health care, government services, public safety and security, and efficient energy use. The program is based on the understanding that communities across the U.S. must be able to compete in a global marketplace, and that rural communities are often at a disadvantage in that they typically have less access to the tools and technologies that make it possible.